A Curious Lesson in Personal Branding 🟡

Hey Reader,

I’ve got a fun one for you this week. 😊

Remember Curious George? That mischievous little monkey always getting into trouble?
Well, it turns out there’s a branding genius hidden in those pages.

But here’s the twist—it’s not George.
It’s the Man with the Yellow Hat.

Here’s what struck me:

He’s always calm. No drama. Just patience and steady support for George.
He’s unmistakable in that bright yellow outfit. You could pick him out anywhere, right?
And he’s never the hero. He’s the guide, making sure George gets where he needs to go.

These qualities make him a branding icon, believe it or not.

When we show up consistently, lead with empathy, and stay focused on helping others, we build a brand people remember. A brand that feels authentic.

So maybe the Man with the Yellow Hat isn’t just a sidekick—maybe he’s a masterclass in personal branding.

Take a second to think: how are you showing up for others?
What’s your version of the “yellow hat” that makes you instantly recognizable?

I’d love to hear what you think! 😊

Gratefully,
Edwin

P.S. Speaking of branding and storytelling, I’m thrilled to announce that my book Future Narrator is available for pre-release. If you’re ready to craft a bold narrative and own the future, click here to pick up your copy today!

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