Are You Losing People When They Visit Your Profile? 🤔


Hey Reader,

Imagine this:

You’re at the hottest new restaurant, enjoying the chic ambiance. However, when you check the menu, you find it’s just a list of other restaurants owned by the chef. You’re like, WTF, and decide to leave and look for a better option.

That’s exactly what happens when someone clicks to your profile and finds a cluttered list of links. They’re interested, but instead of one clear next step, they’re hit with options overload. And they’re likely to bounce.

What if, instead, you offered them one path that gives them exactly what they’re craving?

It’s like giving them “the steak” 🥩—the best, most satisfying option.

  • On TikTok, send them to the full video on YouTube.
  • On LinkedIn, to your latest article or an in-depth post.
  • On Instagram, to a blog that dives deeper into the story.

There should be one CTA per platform, each aligned with their journey—one link, one clear step that keeps them engaged.

The outcome? A seamless experience that strengthens their connection with your content and with you. Every click becomes part of a journey, not a decision maze.

Gratefully,
Edwin

P.S. You can see this in action on my Instagram profile, where I’ve streamlined it to one link—check it out for inspiration!

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