You're always building your brand (whether you know it or not)


Happy Friday Reader,

People's impressions of you are largely based on the content you put out there - whether it's your personal website, your social media profiles, or just the things you share with people offline.

Building your personal brand is an opportunity to tell the world who you are and what you're passionate about.

That's why it's important to be intentional about what you share and how you present yourself. What are your current goals? Are you looking to make a career change? Are you trying to attract new clients or customers?

Knowing what you want to achieve will help you focus on the right things and avoid putting out content that doesn't align with your goals.

It's very important to be authentic, but it's also important to be mindful of how others might perceive you.

People who have no context of who you are outside of what you show may have a very different impression of you than what you intended.

On this week's episode of The Business Leadership Podcast, I chat with Danielle Cevallos to discuss how to do this right.

“Everyone is building a brand, whether they’re doing intentionally or not.”

Danielle is the CMO of Kelly Roach International and the brains behind the implementation of Conviction Marketing. She helps hundreds of business leaders, entrepreneurs and creators bring their genius to the world.

Danielle’s background in psychology, education, and copywriting, give her a unique pulse on the current marketing landscape and culture where she is able to give strategic, creative brand direction to clients and her audience.

Danielle has helped countless 7 and 8 figure well-known brands prior to joining Kelly Roach Coaching, and brings a wealth of knowledge to the overall client experience that leads to brand success. In addition to helping leaders build personal brands, Danielle has played a significant role in the growth of Kelly Roach International.

“I think the big misconception is that you have to put every part of who you are out on the internet, and I don’t think most people should do that.”

On this episode,

  • How everyone is building a brand, whether they're doing it intentionally or not
  • Why it's important to understand why you're building your personal brand and what your goal is
  • What you should you share with the world for people who have no context of who you are

Click here to listen to listen now.

Thank you for your time, do your best and have a 100X day!

Edwin

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